SEVEN TIPS FOR GETTING THE MOST OUT OF TRADESHOWS - Print In London Blog | Best Marketing Ideas, Advice, Inspiration for Local London Business and more



Tradeshows can be a great way for a business to get word of their company out there, get new customers and really gain some big wins. here are seven tips to make the very most of them.

1. Use promotional materials provided by the organizer.

There is no need to reinvent the wheel. Instead, professionals recommend you take a look at some of the promotional materials that are provided by the organizer of the tradeshow. Usually, they will have a variety of different materials that you can use to let people know about your booth at an upcoming tradeshow. From banner advertisements to email templates, you can leverage these marketing tools for your business without having to put in a lot of time or effort.
Be friendly to the people in the neighboring booths.

One of the first things that you should do when you arrive at the tradeshow is to introduce yourself to the people who are working in neighboring booths. Ask them a little bit about their business and take the time to get to know more about them.

This can benefit you in a number of different ways. For one thing, if people come to their booth looking for the types of products or services that you offer, they may be more willing to send them your way if you have established a friendly rapport. They also may be willing to share if you have forgotten anything important for the setup process such as a roll of tape or an extension cord.

Don’t be late.

The earlier you can arrive on the first day of the tradeshow, the better. That way, you won’t have to rush to get everything set up. You can also usually get a closer parking spot, meaning that you won’t have to carry all of your supplies quite as far. By allowing yourself plenty of time to get set up, you can make sure that your booth looks perfect and that any unnecessary clutter is hidden away before the doors open.

Arriving well in advance also gives you a chance to check out the venue. That way, you can figure out where the restrooms are and can determine what types of refreshments are available. Once your booth is set up, you can also take time to network with other business owners or industry professionals who are participating in the tradeshow.

Make a supply list

Things can get hectic at a tradeshow. To ensure that you don’t forget to bring along anything important, make a list of all of your necessary supplies before the event. As you pack each item, you can check it off of the list. That way, you are less likely to overlook anything important. Your list should include everything from office supplies like pens, paper, and tape to extension cords, electronic adapters, brochures, price lists, business cards, and any other supplies that you need.

Focus on your most exciting products.

Tradeshows are a great place to introduce new or innovative products. Most people attend these shows to discover what is happening right now in a particular industry. Although you can bring along your full range of products, you should make sure to highlight the products that are the most unique or groundbreaking. When people visit your booth, be sure to point out your latest innovations so that they can see that your company is an industry leader that is worth a closer look.

Make your booth interactive.

Technology has made it possible to create interactive displays that would have seemed impossible in the past. Take a look at some of the options that are currently available to see if there is a way to integrate them into your booth. For instance, using touchscreens to showcase your products or having visitors to your booth play a game is a great way to get them involved. Custom built exhibits with graphics can really offset this all very well. You can also use virtual reality to simulate how your product might work out in the real world. Brainstorm ways to make your booth exciting and interactive so that you can showcase your products in a way that really draws attention and gets people actively involved.

Don’t forget to follow up after the show.

Tradeshows are all about capturing leads. Don’t allow the leads that you make during the show to go cold. As tempting as it might be to relax after the show, it is the perfect time to reach out to new contacts.

Sending out follow-up messages to any leads is a great way to keep your company fresh in the minds of anyone who visited your booth. Typically, you should try to get follow-up messages sent out within a week of the tradeshow. That way, people will still have the same level of excitement about your products as they did when they saw them at the show.

The whole point of attending tradeshows is to make new contacts. You can capture a tremendous number of promising leads at one of these shows. If you fail to follow up in a timely manner, however, you are essentially just throwing those leads away. Don’t make your tradeshow experience a waste of time. Instead, make the most of the information that you were able to gather by quickly following up on promising leads.